Experience
15+
years across consumer, enterprise, app, and platform products
Product Portfolio
Kaushik Kuberanathan
Digital Commerce & Platform Product · AI-Assisted Builder · Systems Thinker
15+ years building digital commerce, self-service, and platform products across B2B and B2C. I turn complex, regulated systems into scalable growth engines — and build hands-on AI-assisted products to stay close to the craft.
⌖Atlanta, GA
Career at a glance
The short version. Quantified proof lives in the Metrics tab, where each number links back to the story behind it.
Platform scale
5M+
monthly active users across the flagship app ecosystem
Revenue growth
+32%
YoY app eCommerce growth through native commerce modernization
Builder mode
Live
AI-assisted products shipped outside work, not just conceptual demos
Building in public
A rolling six-month view of how Dugout Lineup moves from product decisions into reviewed, released, and continuously improved software.
Loading current product activity…
Monthly delivery trend
Bar length represents merged pull requests. The detail line separates product, release, and quality work.
Operating principles
- Start with the real workflow, under real pressure.A customer buying an add-on, a business owner managing call forwarding, or a coach building a lineup mid-inning — the product has to hold up in the moment that matters.
- Build reusable systems, not one-off features.Catalog flags, treatment matrices, consent components, analytics taxonomies, and role permissions create compounding leverage across journeys.
- Move teams from ad hoc to governed — without slowing them down.Turn scattered intake and reactive work into clear lanes, shared expectations, and measurable outcomes that teams actually adopt.
- Pair business judgment with builder fluency.I don't need to be the engineer to reason about APIs, dependencies, tradeoffs, and edge cases — and increasingly, I build to stay close to the craft.
Who I am
The same instincts that show up in my product work show up away from it — a pull toward systems, strategy, service, and doing things with care.
1Children & youth development
Head baseball coach, 8U · Sharon Springs Athletics — player development, fairness, and team culture.
Chess coach for kids — teaching focus, patience, and strategic thinking.
Youth mentor — giving kids small side projects to spark discovery, building, and confidence.
2Animal welfare
Atlanta Humane Society — adoption events, outreach, and shelter operations.
Forsyth County Animal Control — volunteer support for animals in care.
3Environmental stewardship
Chattahoochee River bed clearing — waterway cleanup and habitat protection.
Dunwoody Nature Center — trail and green-space cleanups.
4How I think for fun
Chess and cricket — pattern, position, and the long game. The strategy habits that bleed into how I frame product decisions.
5What grounds me
Family, two dogs, and an ethical, animal-first way of living. The outdoors — travel, trails, and time away from screens.
6What I value
Building things that respect people's time and trust — at work, on the field, and in the community.
Enterprise proof
High-scale commerce, regulated CX, and enterprise modernization — the headline before the full stories below.
Native commerce platform ownership
Led config-driven native app commerce, add-on monetization, pricing clarity, order confirmation, and catalog governance for a 5M+ MAU app ecosystem — driving +32% YoY eCommerce growth and 4× order growth.
Regulated commerce & trust-critical CX
Built reusable disclosure, consent, All-In Pricing, device financing, cancellation-readiness, and role-aware business-app patterns across regulated journeys.
Enterprise modernization across industries
Modernized legacy platforms into API-first, cloud-ready, analytics-enabled products across telecom, automotive, financial services, and marketplace domains.
Enterprise impact stories
The role-level narratives behind the numbers — the deeper proof layer for how each outcome was delivered.
Cox Communications — turned a support app into a native commerce platform.
Led the shift from link-out dependency to native in-app purchase, compressing high-intent journeys from 5 steps to 2 steps and enabling native add-on commerce, pricing clarity, regulatory consent, and scalable catalog governance — delivering +32% YoY eCommerce growth and 4× order growth.
Cox Communications — built trust-critical patterns for regulated commerce.
Delivered reusable disclosure, consent, All-In Pricing, FCC Broadband Facts Label, FTC Click-to-Cancel readiness, Massachusetts CTC, and device financing patterns that improved customer clarity while reducing legal, billing, and operational risk — including ~$450K annual savings from retiring third-party financing dependency.
Cox Business App — laid the foundation for an enterprise-grade business platform.
Defined RBAC, enhanced analytics, role-aware deep links, push notification architecture, and native call-forwarding discovery to move the CB App from a viewer channel toward a self-service platform for SMB and multi-location customers.
Equifax — migrated a global risk-decisioning platform with zero critical defects.
Led a regulated $35M cloud modernization serving 900+ B2B enterprise clients across the Americas — cutting delivery cycles from 6–8 months to 4–6 weeks while maintaining SOC-2 / ISO compliance throughout.
Manheim — delivery lead on a ~$100M omnichannel auction transformation.
Served as a delivery and product lead within Manheim's “Gavel to Gate” program — part of a publicly reported ~$100M, multi-year modernization — helping move a physical auction business toward an integrated physical-digital marketplace across 80+ locations, with reusable QA governance and release-readiness frameworks.
Cox Automotive — modernized enterprise platforms, API-first.
Delivered API-first title-status modernization that cut title turnaround by ~75%, plus event-driven auditability, cloud migration, and AngularJS→React modernization for shared services and title operations across Manheim and Cox Automotive brands.
What colleagues say
Quoted from public LinkedIn recommendations.
“
He builds operating frameworks teams adopt because they make everyone's lives easier — moving spaces from ad hoc and reactive to governed and trusted, without slowing anyone down.
Senior Digital Product Manager
“
He combines deep customer insight with strong technical depth that makes his decisions feel spot-on. His grasp of mobile experiences is particularly impressive.
Digital Product Manager, Cox Communications
“
A rare blend of strategic thinker and relationship builder — equally comfortable discussing platform modernization and driving cross-functional alignment.
Digital Product Leader
“
For native app eCommerce and monetization — recurring revenue, add-ons, scalable onboarding frameworks — Kaushik is the ideal candidate. He balances revenue, customer experience, and compliance into one design.
Senior Communications Manager, Customer Technology Platforms
Builder signal
Hands-on AI building keeps me close to the craft.
I build outside work to stay close to real users, technical tradeoffs, and product feedback loops — including Dugout Lineup, a live youth-sports PWA built from firsthand coaching pain.
Builder proof: real problem → shipped product
The discovery
Head Coach, 8U Baseball · Sharon Springs Athletics
Coaching 12 young athletes, I hit the real-time mess firsthand: fair lineups, position rotations, bench management, and keeping parents in the loop — all under game pressure, mostly on paper.
The build
Dugout Lineup · live PWA
So I built the product to solve it: automated fair lineups, inning-by-inning positions, bench rotation, and a single source of truth shared with parents and scorekeepers — shipped end-to-end with AI-assisted development.
Projects
Dugout Lineup
Youth baseball / softball coaching PWA
A mobile-first lineup and game-coordination tool built from lived customer discovery: quick taps, fewer mistakes, clearer roles — designed for actual dugout pressure.
- Live, production-style PWA with active iteration.
- Full end-to-end ownership: discovery, UX, build, deploy, feedback, and roadmap.
AI Career Strategy Team
Multi-persona career decision engine · Custom GPT
A truth-first career strategy system modeled on how hiring actually works — Recruiter, HRBP, and Resume Strategist working as one advisory team across fit scoring, positioning, and interview prep.
- Live, usable Custom GPT — not a slide deck.
- Prompt architecture for senior IC → management transitions.
Product & AI Writing
Essays on systems, AI as a build engine, and product craft
Public writing on how I think about product: turning ambiguity into systems, using AI as a working build capability rather than a trend, and designing trust-heavy experiences under real constraints.
- Thinking-in-public that backs the operating principles on this site.
- Connects enterprise platform work to hands-on building.
Metrics & evidence
Quantified outcomes from the work. Each metric links back to the role or story where it was delivered. Exact figures are reserved for direct conversations; percentages and multipliers shown here are public-safe.
Digital commerce & app platform
App scale
5M+
monthly active users across the flagship app ecosystem
eCommerce revenue
+32%
YoY growth through native commerce modernization
Order growth
4×
order volume increase since app-native commerce launch
Digital containment
~96%
self-service containment across supported app flows
Regulated commerce, operations & systems
Financing savings
~$450K
annual savings from retiring third-party device-financing dependency
Content velocity
75%
reduction in app media/content update cycle time via AEM Dynamic Media
Client migration
900+
B2B clients migrated during global Equifax platform modernization
Delivery velocity
4–6w
cycle time, down from prior 6–8 month delivery timelines
Builder proof
Dugout Lineup
Live
production-style PWA built from real coaching workflow discovery
Custom GPT
Live
career strategy system using multi-persona advisory logic
Ownership scope
E2E
discovery, UX, build, deploy, analytics, and roadmap — owned end to end
Coaching-to-product loop
1:1
real customer problem → discovery → shipped product
Roles & experience
Selected roles across digital commerce, platform modernization, regulated systems, and enterprise transformation.
CurrentPlatform scaleRegulated commerce
Most significant accomplishments
- Turned the Cox App into a repeatable native commerce engine by replacing SSO link-outs with config-driven in-app add-on purchase flows, driving +32% YoY eCommerce growth and 4× order growth while collapsing high-intent web journeys into simpler native experiences.
- Built reusable trust-critical commerce patterns across pricing, disclosures, consent, order confirmation, DPP visibility, All-In Pricing, FCC Broadband Facts Labels, and Click-to-Cancel readiness.
- Elevated the Cox Business App from a viewer channel toward an enterprise self-service platform through RBAC, enhanced analytics, contextual deep links, push modernization, and native voice intent discovery.
API-firstCloud modernizationOperational scale
Most significant accomplishments
- Modernized the title ecosystem with API-first, event-driven workflows across Manheim and Cox Automotive brands, reducing title turnaround time by ~75% and eliminating recurring lost-title incidents.
- Led cloud and front-end modernization work, including AWS migration support and AngularJS-to-React modernization that reduced UI defects by ~40%.
- Authored executive business cases and governance models for multi-year modernization investments, improving platform scalability, auditability, and release velocity.
B2B enterpriseZero critical defectsCloud migration
Most significant accomplishments
- Directed a $35M cloud/SaaS modernization of a mission-critical Risk Decisioning Platform, migrating 900+ enterprise clients across the Americas with zero critical defects.
- Reduced feature delivery cycles from 6–8 months to 4–6 weeks through configuration-driven rollout patterns, delivery governance, and parallel migration tracks.
- Improved DevOps and delivery maturity by reducing deployment duration by ~70% and increasing release frequency from quarterly to bi-weekly for key modules.
Earlier product & delivery roles
Product Owner & Program Delivery
Manheim, Cox Enterprises, InComm Inc., and S2 IT GroupMarketplace scaleTransformationCross-functional delivery
Most significant accomplishments
- Contributed as a delivery lead to Manheim's “Gavel to Gate” omnichannel auction transformation across 80+ locations — part of a publicly reported ~$100M, multi-year modernization program — improving delivery quality through reusable QA governance and release-readiness frameworks.
- Delivered field and self-service modernization including an Android badge-printing kiosk that generated $1.2M in annual savings and reduced average check-in time by more than 70%.
- Built early enterprise transformation foundations across ERP, procurement, finance, and QA programs, including 80% faster requisition closeout and 87.5% faster defect resolution.
AI-assisted buildLive productsEnd-to-end ownership
Most significant accomplishments
- Built Dugout Lineup from firsthand coaching discovery into a live PWA for youth baseball and softball lineup coordination, fair rotations, and game-day communication.
- Designed the AI Career Strategy Team custom GPT using a truth-first, multi-persona advisory model for fit assessment, positioning, outreach, interview prep, and career decision support.
- Use AI as a product build engine to move from problem discovery to shipped tools, reusable workflows, and clearer decision systems — not just drafts or prototypes.
Education
University of Florida
Master’s, Industrial & Systems Engineering
Minor: Supply Chain Management. Coursework in operations research, data analytics, and supply chain systems that informs my data-driven product approach.
Activities: IGSA — Indian Graduate Student Association; IIE — Institute of Industrial Engineers; NSBE — National Society of Black Engineers.
Anna University Chennai
Bachelor’s in Engineering, Electronics & Communication Engineering
Engineering foundation across electronics, communication systems, analytical problem solving, and technical systems thinking.
Activities: Head of the Student Body, Electronics & Communication Engineering Department.
Certifications & skills
AI & product-led growth
Credentials and working practices tied to AI-assisted product building and product-led execution.
Pendo AI for Product Management
Pendo Product-Led Certification
AI-assisted product building
Agile & product ownership
Delivery, product ownership, and agile practitioner credentials across scaled enterprise environments.
SAFe POPM®
CSPO®
CSM®
PMI-ACP®
Analysis, process & quality
Business analysis, quality, operating model, and continuous improvement foundations.
CBAP®
Six Sigma Green Belt
API / system-design fluency
Analytics & experimentation
Next chapter focus
Lead larger commerce & platform portfolios
High-scale app, marketplace, account, self-service, and add-on monetization platforms where strategy meets systems.
Own the bridge between strategy and systems
Translate ambiguous business goals into roadmaps, governance, and measurable outcomes — with the technical depth to back it.
Develop teams and grow product talent
Combine coaching and mentoring with portfolio strategy and cross-functional influence, without losing product depth.